Marketing Research Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing Research - establish ExampleBecause of this influence, the demand for such products increases manifold and the retailers displace benefit from enhanced volumes of sales. They may also get down capable of assessing the market trends and can offer valuable feedback to supplier and manufactures to modify or amend their merchandise strategies. Thus it can be stated that endorsement by celebrities can have a weapons-grade impact on products and create a healthy demand that in turn will upraise sales volumes resulting in increased profits for the retailers. Celebrity marketing is also a valuable trend to build instant name recognition, attaching yourself to a person who is well-known to achieve awareness that otherwise cleverness have taken years of marketing.1Marketing Research is a scientific search for study especially in the areas related to functions of marketing. Marketing research as a separate department can be a source of valuable help to managements decision ma king process. Today, the ever-changing markets require numerous middlemen between producer and consumer. Each middleman provides flow of communication regarding consumer needs and lead needs to the manufacturer. To evaluate and understand the size and specialization within the business unit and to determine the discourse of numerous middlemen between producer and consumer a company needs proper marketing research. In this scope marketing research plays a very important role in the modern marketing system. spotless information is a core factor in successful marketing research. There are twain types of methods employed in data collection primary data collection and secondary data collection. elementary data collection is facilitated by collecting information directly from the source. There are many tools utilise like observation, direct interview, telephone interview, mail survey, projective technique, etc used in primary data collection.Interview is